Digital Marketing Manager
Are you a strategic digital marketer with a passion for travel, conservation, and storytelling? Our client is seeking an experienced Digital Marketing Manager to lead and execute the marketing strategy across a portfolio of luxury safari and hospitality brands.
This is a hands-on leadership role responsible for building brand equity, driving demand generation, strengthening international trade partnerships, and delivering commercially focused marketing initiatives that support revenue growth.
OFFICE BASED IN KLOOF (Durban) – NO HYBRID
Key Responsibilities:
- Develop and execute the overall marketing strategy
- Lead audience profiling, segmentation, and CRM-driven campaigns
- Drive brand management, content strategy, and storytelling
- Oversee digital marketing, website performance, SEO, social media, and email marketing
- Manage trade marketing initiatives and B2C demand generation
- Lead PR, media relations, launches, and reputation management
- Direct photography, video production, and brand asset development
- Track campaign performance, ROI, budgets, and marketing analytics
What We’re Looking For:
✔ Proven marketing experience
✔ Strong expertise in audience segmentation and demand generation
✔ Experience in tourism, hospitality, luxury travel, or related sectors advantageous
✔ Skilled in brand management, digital marketing, PR, and CRM marketing
✔ Commercially driven with excellent communication and stakeholder management skills
✔ Genuine passion for Africa, wildlife, conservation, hospitality, and travel
Success Measures:
- Increased qualified enquiries and booking pipeline
- Stronger brand awareness and audience engagement
- Growth in trade partnerships and marketing ROI
- Effective campaign execution and successful product launches
📍 Join a purpose-driven business where marketing plays a key role in shaping unforgettable travel experiences and supporting conservation-focused tourism.
