Group Head of Brand & Marketing – Pretoria

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Group Head of Brand & Marketing – Pretoria

Marketing

 
1. Strategic Brand Leadership
    • Develop and implement Group-wide brand strategy aligned with Organisational objectives.
    • Safeguard Corporate Identity and brand governance.
    • Ensure all external and internal communications align with brand positioning and regulatory requirements within the built environment sector.
    • Monitor and manage reputational risk.
    • Ensure consistent positioning across all entities.
 
2. Marketing Performance & Commercial Growth
    • Develop and execute performance-driven marketing strategies.
    • Oversee an optimize paid media (Including, but not limited to, Google Ads, LinkedIn, Meta, Facebook).
    • Drive SEO and digital visibility.
    • Implement lead-generation strategies aligned to business goals.
    • Track and report ROI (Return on Investment) across campaigns.
    • Monitor and analyse website performance via Google Analytics and reporting dashboards.
    • Manage email marketing campaigns, including database segmentation and campaign reporting.
 
3. Content & Thought Leadership Strategy
    • Develop structured content strategy aligned to CPD, compliance and consulting services.
    • Produce high-level thought leadership content.
    • Plan, create and manage multi-platform content strategies for the company’s digital channels (Facebook, LinkedIn and future channels (YouTube) 
    • Design and produce professional graphics, videos and digital assets using Adobe Creative Suite and related tools.
    • Draft high-quality written content for social media posts, website articles, project features and thought leadership pieces.
    • Ensure technical accuracy of regulatory content through conducting industry-specific research.
 
4. Corporate Branding & Collateral Governance
    • Maintain CI (Continuous integration) standards across:
        • Website
        • Company Profile updates
        • Templates for internal and external presentations, and approve all external brand material
        • Reports
        • Promotional materials
        • Fleet branding
        • Operational materials, including regulatory documentation references
        • Client-reporing documentation’s design and formatting
        • Operational materials, including regulatory documentation references
 
5. Systems & Process Optimisation
    • Identify digital inefficiencies.
    • Implement automation and reporting dashboards.
    • Develop SOPs for recurring digital processes.
    • Improve cross-department alignment.
 
6. Client Reporting & Data Structuring
    • Produce detailed, client-specific performance and compliance reports using internal data management systems.
    • Extract, analyse and structure operational and project-related data into professionally formatted reports for client presentation
    • Translate technical operational data into executive-level reports.
    • Design structured, branded reporting templates.
    • Ensure data integrity with the in-house team, ensure alignment with contractual and regulatory reporting requirements before client submission.
 
7. Budget & Reporting
    • Compile and manage marketing budget.
    • Present detailed monthly performance reports.
    • Report to CEO and Exco on:
        • ROI
        • Lead performance
        • LMS performance
        • Brand health